The Art of the T-shirt

 In Graphic Design, Marketing

Your company is established, you’ve hired employees, the office is looking good, customers are happy. Everything is going great!

You’re thinking about the next step, something that will let you and your employees represent your company out in the community.

It’s time for your first t-shirt.

This isn’t a decision to be made lightly, so the following guidelines should keep you on track.

Choosing the Body – If your company is in construction, or another line of work where this shirt is going to see adverse conditions, then by all means choose a heavier cotton body, e.g. Hanes. If not, then ain’t nobody got time for a heavyweight tee, especially in the summer. Go with a softer, lighter body tee, and spend a little more on quality. When comparing different brands, one of the most important dimensions to look at is length. A longer body is always nice, especially for the guys, most of us don’t look good in a belly shirt.

The Color – This is the crucial step. Your logo and branding include some bright color, and you’re thinking this is a perfect way to stand out, right? Wrong. Your first t-shirt should be offered the same way Henry Ford offered the Model T: available in any color, so long as it’s black. There will be plenty of time down the road to run more shirts in your favorite shade of Periwinkle Seafoam, or some other made up color. Get the first shirt right: everyone looks good in black. A dark grey heather is also acceptable, and recommended, as heather tees tend to age nicely.

The Print – Small logo on front, pocket placement, and bigger logo on back between shoulder blades. Period. I know you probably saw some cool shirt, with a logo on the side, above the hip, or across a shoulder something. Don’t do it. The same goes for sleeves. Making long sleeves? The sleeves shall be blank. Front pockets are also acceptable, particularly if you have a round logo.

If you follow these simple rules, then your business shall reap the benefits of achieving t-shirt greatness.

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