CASE STUDY

KALISPELL CONVENTION & VISITOR BUREAU

Flathead Beacon Productions partnered with the Kalispell Convention & Visitor Bureau to manage strategy, content curation, implementation and reporting of all social media channels for the “Discover Kalispell” brand on Facebook, Instagram, Twitter, YouTube and Periscope. This includes in-depth reporting, social media advertising efforts, targeting, strategy and implementation.

Using best practices and original content with video, photos and unique user content, Flathead Beacon Productions is able to speak with the quirky voice of the brand, showcase the entire valley’s best available resources, features, and perks, proving that coming to Kalispell is a “Discovery in Every Direction.”

FBP works closely with the management team to:

  • Live-stream events brought to the area by the KCVB
  • Write content copy and consult on the annual visitor guide
  • Implement paid search for special event promotion, e.g. the Montana Dragon Boat Festival
  • Create and implement key regional partnerships and coordinate marketing efforts between the team of organizations invested in growing and nurturing Western Montana tourism

ORIGINAL CONTENT CREATION

Flathead Beacon Productions is uniquely positioned in the Flathead Valley to take advantage of extensive access to a wealth of original content sources. Combining partnerships fostered by the marketing division, and community access through the Flathead Beacon newsroom and Flathead Living editorial staff, we generate highly engaging and relevant creative content.

The following examples serve to illustrate the variety of content produced by marketing partnerships, editorial assignments, and through the FBP team’s personal pursuits. We are a collective group that lives and breathes the Glacier Country lifestyle, and can speak with an authentic voice about the culture and community of Western Montana.

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The North Fork - Photo taken during a day hike to Cyclone Lookout
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Leroy Eash competes in the saddle bronc at the Blue Moon Rodeo summer series.
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Solomon King at ThursdayFest! Photo taken during the Crown of the Continent Guitar Festival.
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Blackfeet Dancer in St. Mary - Photo taken during film production with Glacier National Park Conservancy.
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Mike Cooney, with Glacier Anglers, casts a line into the Middle Fork Flathead River near West Glacier. Images from this assignment were used for our summer preview package, highlighting activities and events around the valley in the summer months.
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LeRoy Eash and his son, Cooper, watch the action at the Blue Moon summer rodeo series, a popular community event in Columbia Falls.
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The Desoto Grill in Downtown Kalispell - Photo taken as part of a business profile, sponsored content for the Kalispell Downtown Association.

SUMMARY

Flathead Beacon Production’s partnership with the Kalispell Convention & Visitor Bureau demonstrates our ability and skill set to thrive in the marketing of destination tourism, particularly in Northwest Montana. We excel at producing high-level creative content, with an authentic voice and brand message, finding innovative ways to connect with fans, out-of-market and in-market.

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